Sol Meliá Hotels & Resorts

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The Situation

Sol Meliá Hotels & Resorts is the largest resort hotel company in Europe. They are extremely proud of their Spanish Heritage.


Our Solution

Our print ads featured black & white portraits of “hotel staff” striking classic Flamenco poses while performing their duties. The ads have minimal copy, relying instead on the images and campaign tagline, “Passion. It’s in everything we do.”

Campaign Ads

Campaign Ads

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