Mississippi Gulf Coast

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Situation

The Mississippi Gulf Coast offers more than just gambling. Our visitors needed to know that.

 

Our Solution

Four simple, 15-second TV spots reminded viewers how easy it is to go from their daily grind to a fun-filled spin. Each spot devoted its first half to focusing on the mundane, and then spinning into an exciting scene on the Mississippi Gulf Coast.

 

The Results

Our campaign opened the eyes of countless new visitors to the area’s unique mix of attractions and vacation experiences.

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