Mississippi Gulf Coast
Research revealed that Mississippi Gulf Coast regulars visited several times a year to escape their routine lives. They also admitted that yes, they came to gamble – mostly – but they really like being able to say they visit for other reasons.
The campaign theme, “Take Your Life Out for a Spin” invited travelers to escape their mundane existence and give the Gulf Coast a whirl.
Our campaign opened the eyes of countless new visitors to the area’s unique mix of attractions and vacation experiences. Unfortunately, due to Hurricane Katrina, we had to suspend all advertising shortly after this campaign launched. While we don’t have measurable results, we do know that visitors took their lives out for a spin and discovered that life is good on the Mississippi Gulf Coast!