Eagle National Bank was established in 1957, and is the second oldest banking institution in South Florida. The bank’s owner, Jaime Gilinski Bacal is a well-known and respected professional in the financial industry. When the bank decided to change its name to JGB Bank – Mr. Gilinski Bacal’s initials – they approached TURKEL to develop their new brand identity and advertising campaign.
Our tagline ‘Grow with Us’ reflects the bank’s longstanding commitment to a prudent business approach that has helped their customers expand their businesses. The new logo, a flourishing tree, represents the financial strength and stability of the institution. The advertising focused on JGB Bank’s key differentiators, a multi-generation family-owned bank that has been in business for over 50 years.
Clever headlines and a distinctive green background ensured that our full page ads virtually owned the main news section of local newspapers. Our campaign is a reflection of Mr. Gilinski’s single-minded dedication and commitment to the success of the JGB Bank. So far, the advertising has lived up to Mr. Gilinski’s expectations. As the bank continues to expand, so does their customer base, which makes the Gilinski family, and TURKEL, very happy.