Dade Community Foundation
The Dade Community Foundation was established in 1967 to help the underserved in Miami-Dade County. Local residents were not familiar with the fund, nor did they have any idea what the goals or strategies for the Foundation were. Our job was to establish an identity and build awareness for the organization. We also renamed the Foundation to better reflect its mission. The new name we created was The Miami Foundation, along with the slogan “For a Greater Miami.” In addition, we created a new logo as well as a brand guideline book.