Coffee is stimulating to drink, but is it interesting to read about? It certainly is if you’re in the coffee industry and your livelihood depends on knowing what’s happening in the market. Why not have all the information in one place?
Using the familiar tools, accessories and icons of gourmet coffee preparation — espresso machines, Bunn coffee warmers, French presses and coffee residue stains — we presented our client’s product information in a new and compelling way.
The short term result was immediate brand awareness for this new Internet site. And just one year after we started promoting this new brand, the CoffeeNetwork became the only source of real-time information about the coffee production and importing industry.