Canyon Ranch Living

This campaign is in: ,

The Situation

Canyon Ranch needed to keep their positioning relevant to a more fickle and upscale audience.

 

Our Solution

Instead of relying on the typical beauty shots of the tangible offerings, our campaign revolved around the affluent user’s true desire — to discover themselves.

 

The Results

Canyon Ranch achieved over $600 million in sales in less than two years.

Canyon Ranch Living Ad

Canyon Ranch Living Ad

Tags: , , ,