Barry University is the second-largest private, Catholic university in the southeastern United States, but the brand suffered from a lack of awareness and clarity around the benefits of a Barry University education. Current and perspective students felt there was a lack of campus life, which is a big part of the traditional college experience.
The Barry University brand was in a state of redefinition and evolution. We needed to create a marketing program to re-position the Barry brand for the future. Our campaign, Live a Barry Life, shows students what Barry has to offer beyond the classroom. The copy is powerful and engaging, inspiring students to picture themselves furthering their education at a top private university while living the ultimate college life.