AdvantageCare’s physicians are rewarded for keeping their members in the best of health. To get blood-pumping, print ads invited readers to open and close the newspaper 30 times and do 30 curls with their telephone handset. It’s an interactive experiential demonstration of what membership will be like – making the enrollment decision easy. The result? Phones are ringing, information seminars are packed, and seniors are getting care and attention they have long deserved.