In Miami, we have our own way of doing things. Always spicy. A mix of funky and fabulous. Miami is like no other city on earth. Our latest campaign features quintessential experiences that can be described in three words…It’s So Miami.
When planning a vacation, destination marketing organizations are the go-to place for most consumers. We promoted DMAI (Destination Marketing Association International) as an indispensable trip planning resource. At the same time, we positioned DMO’s and OfficialTravelGuide.com as the official trusted source that provides an insider’s guide travel information. Our ads invited consumers to, “Go Travel Like a Local” by visiting DMAI through OfficialTravelGuide.com. Our ads showed excited vacationers fitting right in with the “locals.”