Five of us piled into an RV, drove two days, explored the Mississippi Gulf Coast for three days, and interviewed tourists. Based on what we learned, we developed a campaign in two days, within the confines of the RV. Tourists admitted they visit because their lives are boring, that they come to gamble, but that they tell family and friends they visit for the golf, the beach, the food and the history. Our TV campaign, based on the tagline “Take Your Life Out For A Spin,” reminded viewers how easy it is to go from their daily grind to a fun-filled spin on the Mississippi Gulf Coast.
Many trendsetter couples who have plenty of disposable income and enjoy staying chic upscale hotels don’t want to settle for less when traveling with their children. Miami was flush with a whole new crop of family-friendly luxury hotels that fit the bill. We created an engaging TV spot to let them know. A daughter, clearly embarrassed about her parents’ fashion faux pas style, delivers the message in typical eye-rolling pre-teen style. Our commercial presented rich tropical visuals and a Miami-vibe sound track.
Sol Meliá Hotels & Resorts is the largest resort hotel company in Europe. They are very proud of their Spanish Heritage. Our print ads feature black and white portraits of “hotel staff” striking classic Flamenco poses, while performing their duties. The ads have minimal copy and rely on the captivating images and campaign tagline, “Passion, It’s in everything we do” to differentiate the brand from competitors.
Miami’s oldest neighborhood needed help. Not in what it looked or felt like, but in how it was perceived by locals planning their free time, their dinner out or their weekend getaway. Using the tagline “Get Laid Back,” locals were reminded of Coconut Grove’s carefree bohemian roots. Radio, bus posters and Grove-centric guerrilla tactics invited Miamians to rediscover the quirky, unhomogenized neighborhood.
The Greater Miami Convention Center & Visitors Bureau joined the Beacon Council, The Port of Miami and American Airlines to promote Miami as a prime work location. Our campaign “Where Worlds Meet” presents Miami’s business and lifestyle assets in an engaging way. Our print campaign targeted CEO’s, domestic, and international travelers, and meeting planners. The ads position Miami as a place where you can pursue global business opportunities while discovering new passions and inspirations that only Miami can bring to your life.