Jaguar is a Peruvian restaurant located in Coconut Grove, FL. Our campaign focused on letting people know that the recession should not stand between you and having a good time. We used humorous headlines such as “If the economy has you over a barrel, try guzzling what’s fermenting inside.” In addition, we created “Recession Decompression” nights where patrons could have limitless access to wine and spirit, as well as appetizers at a “painless to swallow price.”