The Country Club of Miami is a golf course in South Florida. Our Ad campaign focused only letting golfers know that the Country Club of Miami provides a topnotch golfing experience at a reasonable price. Our print ads used the tagline “The Game is All That Matters” to emphasize the fact that Country Club of Miami offers all the amenities that make your golf game the best possible. In addition, headlines such as “Yes, you can spend 140 dollars in the prop shop on four rounds of golf” really drove the point home.
Crandon Golf Club is located on the tiny island of Key Biscayne, Florida. Our Ad campaign focused on letting Golfers know that the Crandon Golf Club provides a challenging PGA Champions Tour course just minutes from Miami. To illuminate this concept, out print ads used the tagline “Oceans Apart – Minutes Away.” In addition, we highlighted Key Biscayne’s exotic surroundings with body copy such as “Native to South Florida, the mangrove is habitat to crustaceans, rare hermaphroditic fish, and adventuresome dimpled white orbs.”