Hemisphere National Bank needed to create a new brand identity. As part of the new brand, we created the name Republic Federal. Our campaign’s goal was to communicate that Republic Federal provides their clients with the most satisfying personal service experience, best banking solutions, and the “red” carpet treatment. The corporate identity, photo imagery, and copy all use the red carpet idea to highlight the VIP treatment that the bank’s customers will receive. Our tagline “Founded on Service” reinforces the banks superior service.