Miami is internationally known as a premiere destination for culture and the arts. We created a campaign that invites you to come to Miami and be yourself, or take on a whole new persona. Be adventurous in exploring the many facets of our city, and above all, have fun. The ads feature the work of Miami’s brightest stars in the art, music, and fashion scene interwoven with colorful, exotic area locales. Each ad includes a quote from the artist expressing their passion for Miami.
The Dade Community Foundation was established in 1967 to help the underserved in Miami-Dade County. Local residents were not familiar with the fund, nor did they have any idea what the goals or strategies for the Foundation were. Our job was to establish an identity and build awareness for the organization. We also renamed the Foundation to better reflect its mission. The new name we created was The Miami Foundation, along with the slogan “For a Greater Miami.” In addition, we created a new logo as well as a brand guideline book.