Hemisphere National Bank needed to create a new brand identity. As part of the new brand, we created the name Republic Federal. Our campaign’s goal was to communicate that Republic Federal provides their clients with the most satisfying personal service experience, best banking solutions, and the “red” carpet treatment. The corporate identity, photo imagery, and copy all use the red carpet idea to highlight the VIP treatment that the bank’s customers will receive. Our tagline “Founded on Service” reinforces the banks superior service.
When Eagle National bank decided to change its name to JGB Bank, they approached us to develop their new brand identity and advertising campaign. Our tagline “Grow with Us” reflects the bank’s commitment to prudent business practices that safeguards their customers’ money. The new logo, a flourishing tree, represents the banks financial strength and stability. The bank continues to expand, along with their customer base.