Greater Miami Convention & Visitors Bureau Social Media The Situation Miami is already a popular vacation destination, but the Greater Miami Convention & Visitors Bureau aimed to expand the brand beyond surf and sun. Competing against domestic destinations like New York City and Las Vegas, and international destinations like Rio de Janeiro and Barcelona, the […]
Miami is internationally known as a premiere destination for culture and the arts. We created a campaign that invites you to come to Miami and be yourself, or take on a whole new persona. Be adventurous in exploring the many facets of our city, and above all, have fun. The ads feature the work of Miami’s brightest stars in the art, music, and fashion scene interwoven with colorful, exotic area locales. Each ad includes a quote from the artist expressing their passion for Miami.
Alec, the star of our TV campaign, really struck a chord with viewers with his ringing endorsement – “You can do whatever you want here.” We saw the potential to move Kissimmee beyond banners and microsites and into the world of social networking. We created a YouTube channel for Alec to promote his campaign for “Mayor Of Kissimmee.”
We worked with the Florida American Civil Liberties Union, to create a campaign to convince Florida State Legislators to abandon optical scanning voting technology and return our state to the more accountable paper-trail machines. Our campaign, called Count All Votes, provided a 50-second online commercial and an automated form (CountAllVotes.com) to let visitors tell Governor Crist and the state legislators that they supported the voting machines bill.