Hemisphere National Bank needed to create a new brand identity. As part of the new brand, we created the name Republic Federal. Our campaign’s goal was to communicate that Republic Federal provides their clients with the most satisfying personal service experience, best banking solutions, and the “red” carpet treatment. The corporate identity, photo imagery, and copy all use the red carpet idea to highlight the VIP treatment that the bank’s customers will receive. Our tagline “Founded on Service” reinforces the banks superior service.
The Dade Community Foundation was established in 1967 to help the underserved in Miami-Dade County. Local residents were not familiar with the fund, nor did they have any idea what the goals or strategies for the Foundation were. Our job was to establish an identity and build awareness for the organization. We also renamed the Foundation to better reflect its mission. The new name we created was The Miami Foundation, along with the slogan “For a Greater Miami.” In addition, we created a new logo as well as a brand guideline book.